LOOT TBT Series: Meet me in Zihuatanejo

We’re kicking off our first blog with our TBT (throwback Thursday) series that looks back on our favorite projects that we’ve done. It’s a chance for us to get a little nostalgic while showcasing our past collaborations for those who are just getting into the LOOT.

A New Zihua

Meet me in Zihuatanejo (aka Zihua) was our first tourist campaign created with Skinpop to promote the destination of Ixtapa-Zihuatanejo. Zihua is best known for being “the place with no memory” where Andy Dufresne in Shawshank Redemption ends up escaping to (although the scene of “Zihuatanejo” was actually St. Croix in the US Virgin Islands).

We love Shawshank Redemption, and we could argue all day on how it was robbed from an Oscar, but we felt that our town needed more zest (hey, we’re Mexican) than just borrowing a line from a movie. As Ixtapa-Zihuatanejo moved away from being the Florida of Mexico, we needed a true reflection on how this town was evolving. Not only was a new PR campaign going to show the emerging art scene, the beautiful architecture, music, dance and culture.

So for the first series, we worked with a creative illustration studio in Mexico City—Skinpop. The posters were inspired by nostalgic travel posters from the 50’s, but with a modern adaption on contemporary design—the end result was a surreal vision of Ixtapa-Zihuatanejo.

Live Fast in Paradise

Our second campaign was a collaboration with the women of Live Fast Magazine and creative agency, Pepper. Together we produced a limited edition zine and an exhibition of photography by Magdalena Wosinska which ended with a mean hangover following the opening night where Rey Pila and The Great Indoors played. The campaign featured a guide and destination showcase that captured the real culture and essence of Zihua and its people—none of that “vapid resort bs”.

The zine takes you on a journey through the lens of Wosinska to show you the spirit of adventure and play that the landscape lends here. *Zines are currently sold out.